Though I’m not all too comfortable with the idea of living my life through a computer; which could be true form some perspectives; I was fascinated by this video and the progression of the Second Life program. It’s gone beyond a simple, avatar chat to hold possibilities for new business meetings, interaction and profit.
What bargain could newspapers offer for this iconic sticker?
After reading this delightful article , by Geoff Williams, about free snacks for those sporting an “I Voted” sticker, I came up with a great new idea for newspapers. When the next election comes around, make a great deal on subscriptions.
How would this benefit the community? First, newspapers would be coming in constant contact with voters, great for election coverage, and possible subscribers. People will do anything that’s for free; and they’ll go pretty far for a sweet discount. How about 50% off subscriptions? Or, you receive a free product, donated by eager advertisers, if you show up with an “I Voted” sticker and buy a subscription to your publication.
People want more than news stories; they want interaction. Provide the possibility of a free item and their name in a paper, people are SOLD!
Commemorative plates, t-shirts, backpacks, song downloads, you name it; it’s all a possibility for gathering more business to your paper. And advertisers will be less afraid of investing in a newspaper that’s so in tune with its audience.
Recently, fortune has been bestowed upon me in the form of a new job at the Wellington Daily News. Though currently working part time, I’m already jumping in with new story ideas and contributing to projects at the newspaper.
One of those projects has caught my eye–an election night party for Wellington citizens followed by newspaper deliverers, the morning after the election, dressed up like old time paper boys to distribute the paper on street corners like the good ol’ days.
Many times, newspapers seem to feel the need to sell themselves to advertisers. Of course, this makes sense, advertisers are the biggest chunk of revenue. However, many citizens in Wellington are excited by the opportunity to be involved with the newspaper.
The Wellington Daily News will also be handing out umbrellas to those who purchase subscriptions to the paper.
I think this type of creative marketing helps reporters to connect to the readers, gives confidence to advertisers that people are interested in the paper, and produces a little extra, needed revenue to the paper.
There are many things newspapers can do to interact with the community and help boost their advertising. From umbrellas, bumper stickers, radios, etc…what sells a subscription? Take photos of a community event and sell them online.
Wellington is only thirty minutes away from a metropolitan area with its own high profile newspaper. One of the reasons the Daily News has stuck around since its beginnings in the late 1800s is its connection to the community. And I think many newspapers will see good results if they do the same.
Here is a harsh, but lighthearted, look at the future of newspapers. Do you think wallstrip’s analysis of the newspaper industry is on target? Do you think things will change with the upturn of the economy? Or do we need an Internet reality check?
So far…the older generation has described me as a young person, born between 1977-2000, who doesn’t know…
what a record player is and how it works
how to use white-out
what it means to use a typewriter
what it means to value a job
etc…
I was born May 6, 1985. My mother had a record player; I used it many times. And I’m proud to own one now…along with many vinyls featuring older generation music. At my previous job in the hotel business, we constantly used white out–paper…and errors…still exist. Though not needed anymore, I’ve written many letters on the family typewriter. And I’m a college student, I know what it means to value a job…and money.
However, I am kind of biased towards being labeled unaware, ignorant, selfish and rude by my older contemporaries.
The best article, while perusing my news search results for “millennial,” comes from Liz Wolgemuth for U.S. News, “Gen Y Millennials Meet Hard Times.”
Wolgemuth presents both sides, and concerns, of the generation gap coin. “Millenials” want to succeed; and think they have the knowledge and means to do that. However, they are competing against a global workforce that doesn’t need as much ego, or money, to do the same job.
But in defense of my generation, and job opportunities, I think that there is nothing wrong with having an aspiration for greatness. And who is to judge whether or not are expectations are “too high”?
My age group has the most experience with technology. We know about youth culture. We’ve already been communicating globally. And, we set high goals not only for ourselves; but who we represent as well–business, organizations, family, etc…Plus, we look to the future. We are finding out what’s happening next and how to get there.
What business would say no to those qualities?
Image courtesy of http://www.thinkgeek.com
I’m not too sure about the thoughts of my contemporaries.
After this one media week, I’m tempted not to use the words change, economy, debate, or corruption for the next ten years.
But I think I’ll gain courage not to preemptively kill my journalism career.
Sometimes when writers are in quest to cover popular topics that will relate to their audience; they tend to repeat themselves to the point of monotony. My own example would be from my college newspaper–The Sunflower.
The first article was popular. It was an expose of a professor, and student government supervisor, that had allegedly given an underage Wichita State student alcohol–proof coming via a facebook photo. It was a significant story that showed possible corruption within Wichita State’s faculty.
However, many news and opinion articles continued about the same subject. Sometimes stories, not specifically related to the event–news articles about SAG events and meetings–were tied into the incident. Students began to get weary and suspected the newspaper of being biased towards Wichita State’s student government.
So what to do? How do you divert a writer’s interest away from something they are interested in? How do you gain new interest?
One of my favorite news/kinda-blog site, Slate.com, has a variety of creative news articles that go over popular events in the news, but it’s always from a different perspective than mainstream news. However, each article is credible and falling within the rules of journalism.
Slate’s approach to news has also created a niche for the Web Site being an outspoken, yet interesting information with news that can only be found on their Web Site. Think about what could be your staple at your news organization. What could set you apart from the rest.
For a helpful start, check out this article, “New Ideas for Writing Articles” by Laurie Pawlik-Kienlin. It features methods for finding those ideas and putting interesting twists on popular ideas.
Image provided by http://www.cartoonstock.com
Who is responsible for the streaming video being downloaded to the user’s computer without the user even having to pay?
Hmm…
Image from http://images.camcorderinfo.com. Did not orginate from author.
According to the article, “Adobe, Amazon points finger over video ripping exploit.” by Joel Hruska, the companies are laying the blame on each other. Amazon said that programs like Adobe’s Replay Media Catcher made it possible for users to download material. Adobe stated that Amazon needed to fix a security problem that accidentally let users download almost an entire movie instead of previewing it.
The problem has been fixed and all is well again.
However, how do you think the companies should have handled this situation. According to Hruska’s article, Amazon fixed the security problem. But what would you do as a PR representative?
When you company’s software clashes with another major company’s software, which is happening a lot in this new media world, what do you do? Sure, it’s a great opportunity to show how a competitor’s software failed. But if your product couldn’t protect itself; that’s not good either.
Maybe, just don’t talk about it until it’s fixed. Think about changing a tire–who’s to blame? The nail in the road or the driver who has decided to go onto shaky territory. It doesn’t matter, the tire’s flat and you have to go somewhere, just change the thing and move on.
Your customers and your company don’t particularly care who did what, your product doesn’t work. Fix it first!
Image used from www.castrol.com. Did not orignate from author.
What’s the worst thing that could happen when speaking to an audience?
Probably what happens in this video.
If you are not enthralled by the speech; try guessing which of the five students in the back hits the bucket.
After reading Farhad Manjoo’s article, “I’m a PC and I’m worried about my image.” for Slate.com, I’m compelled to think that many other businesses need to make a big marketing move–but make sure it’s smart.
All across the news, everyone is panicking about the recession. With media businesses being hit the hardest by the economy–just type in “New York Times” into a Google search, hit “I’m feelin’ lucky” and the equivalent of the image of a hand holding a white flag might just appear on your computer screen.
What makes it so huge is Window’s ad campaign price tag–$300 million; and that it’s such a bold statement. Sure, some huge advertisement ploys have not worked so well. Manjoo cites the “New Coke” instance; I, in my youth, think back to “Pepsi Clear.”
But taking a bold step can make a difference. Windows is starting to be buzzed about in the press community; when 5 years ago all you could think of was, “Iphone. Itunes. Icomputer. Ican’t belive how many I’s I can stick in front of things.”
And Mac probably felt a little ill when putting out a MP3 software after it had been exclusively dealing with computers–but it worked.
Make a bold move for your company. Try a new product or provide a service online associated with what you’re selling. For instance, have your newspaper start a blogging Web Site and an RSS feed provider. Give the blog site some few extra tweaks that other blogs lack and have your writers contribute to the blog.
What does that add to your newspaper? A new source for advertising revenue and an opportunity to get your staff more involved with the online community–dissolving the stereotype of journalists being “elitists” and detached from reality. The journalists are involved with it’s community directly through their own blogs.
Just as Windows is spreading the message that a PC user is any person. Relate to your audience that your product is for everybody. That’s the whole paradigm of the Internet–a place where everyone can actively participate in mass communication. Incorporate your corporation into the group and show that you support this movement.
Kina Grannis, blogger and musician, made this funny video about Digg.com
Even if they are annoying, everybody remembers a jingle. And with over 500,000 views on YouTube, I’m sure Digg.com is very grateful for Grannis’ free advertising.
