Citizen Journalism gets boost and Mobile Advertising.
Check out this article: http://www.mobilemarketingmagazine.co.uk/2006/12/ymogen_looks_to.html
There have also been reports of putting more advertising material onto mobile phones.
Overall, I don’t think people will enjoy all this stuff on their cell phone. I remember, about three years ago, spam makers had caught on to the trend of sending text ads for sexy singles and viagra pills. Nobody was happy.
I think advertisers should be aware that society is moving towards technology trends that involve less advertisement. We like TiVo because there are no commercials. We like online TV because there are no commercials. YouTube–No Ads.
Now advertising has resulted in making guerilla marketing–fake street rallies, fake YouTube videos, fake everything. And they are panicking because for some reason people just don’t want to watch their commercials–unless it’s the SuperBowl.
Maybe the market just needs a new item of good quality. Or better Ad Execs.
This entry was posted on September 10, 2008 at 6:53 pm and is filed under news with tags trends, advertising, marketing, citizen journalism, mobile phones, reports, cell phone, BBC, mobile marketing magazine, advertisers, society, techonology, TV, YouTub, TiVO, commercials, ad campagins, executives, trouble. You can follow any responses to this entry through the RSS 2.0 feed You can leave a response, or trackback from your own site.
September 13, 2008 at 9:44 pm
Good Post. I think that most Ad Execs like most Execs are failing to pay true attetion to their customers. Instead of thinking “Who are our customers and how can we reach them effectively?.”Most times they leave out the effectively and try to reach their customers any way possible. They seem particualrly good at the annoying ways because those are the one that seem to inspire the most reaction.
September 15, 2008 at 10:26 pm
I am in violent agreement with your thoughts. However, I do admit that the advertising world is having to get more creative in order to get their messaging out there. I am amazed at how creative they are getting – putting adverts on shopping carts, on the seat backs on airplanes, in bathroom stalls and by placements in movies.
I believe it is a given that we always have had and always will have advertising (I remember seeing a crude ad on the wall of the Coliseum in Rome). As long as we have a free market, people will be trying to convince us to purchase their product.
It’s sad, but true, that the advertisements that annoy us are the ones we remember. As P.T. Barnum once (allegedly) said – “Any publicity is good publicity.” The advertisers are going to do whatever they can to stand out – they know that is the only way they will be noticed in a marketplace that is intensely crowded.
September 16, 2008 at 4:33 am
I slightly disagree. I think what attracts people to things like TiVo and YouTube is control. It is not that people want to avoid advertising. It is more that they like to control how and when they are exposed to it. Think about anytime when you might have went back to watch a commercial you were fast forwarding through. Think of the time you watched Super Bowl spots the day after the game on YouTube. We are not adverse to advertising, but rather adverse to advertising that is not relevant to us.
And as an ad exec, I would agree that our industry falls prey to not listening to the audience.
September 16, 2008 at 10:12 pm
I agree with your thought. Now, most people don’t think media need ads. This is because commercials interrupt TV or radio programs. People switch to another channel to watch another show when ads start.
On the other hand, new media put ads on the side where the ads never disturb the programs, like You Tube or other online TVs.
I think traditional media should also put ads on the small box on the screen. I think, actually, the media need commercials to support the programs, so this may be good way to coexist with commercials.
September 19, 2008 at 4:57 am
Yah, mobile ads are quickly going become very, very annoying. It’s kinda like those stupid little texts we get from crap we fill out online. Ur sittin around and ur phone buzzes with a text, nope its not from a friend…its from an online retailer that won’t stop bothering you.
That’s how mobile ads will be….just multiply it by like 100.
As far as citizen journalism goes…it’s just now starting to carve out a niche. We need to band together as a community and help one of these sites become the flagship for Cit J.
Personally I like ‘You Scoop It’…they make everything look professional and the site is very visually pleasing. Easy to use.
I used to use NowPublic until their site got very cluttered and annoying with links to other news sites. What happened to 100% Cit Journalism?
http://www.youscoopit.com (check it out…looks promising)
September 20, 2008 at 5:37 pm
I have to agree with the previous comment from John. I think its largely about control of the advertising we want to see and how it affects us. The advertisers MUST get creative in order to change with the changing media. While mobile advertising may become annoying, that is what is memorable. If advertising was something that we chose to watch–and we are not surprised or interrupted by it– then it would not be doing its job as a true marketing technique.